Want to Make Your Videos Viral? Check out this New Research

Everything from the topic chosen, length of the video, the content itself, and the amount of text affect your results. And getting it wrong means your video could flop.

Here are seven insights from BuzzSumo’s research that can help you create higher quality videos that will be shared more frequently and attract more likes and comments on Facebook.

After 90 seconds, engagement falls consistently until you reach the 6-minute point, where it remains fairly constant.

But hitting the 31-second mark is especially critical, as videos below 30 seconds performed worse than any other category.

The popularity of Facebook Live video is growing, with around 20 percent of all Facebook video content coming from the source based on April 2017 data.

In general, the difference between the average engagement levels for Facebook and Facebook Live videos was fairly small. Traditional videos reach an average audience of 928 while live videos saw 1,043.

But, it’s important to note that users report a higher level of engagement with Live videos, and about 25 percent more comments tend to be left on these when compared to regular clips.

After analyzing the most common reactions to Facebook videos, laughter is distinctly number one and love is number two.

Facebook Live had different results, with love taking the top spot and sad coming in second.

In fact, the best performing videos average a mere 84 characters, and the median was a shocking 61.

First, keep your videos short, aiming between 60 and 90 seconds. Your Live videos need to be longer, falling above the 15-minute mark.

When it comes to the intro text, get to the point quickly. Be concise and give users just enough information to entice them to view the clip.

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