How to Structure and Validate Your Membership Site

A step-by-step guide for service-based professionals

There are many articles written on how to validate product ideas before investing time and money building them. However, in my hours of research, I’ve discovered that there is very little help when it comes to validating membership sites.

That’s because most membership sites are ambigous. They are a collection of digital products with personal touch points and bonuses sprinkled throughout. They are difficult to define and validate.

However, as a service-based professional with REAL paying customers, you have an advantage. You’ve already proven that people are willing to pay you to help them achieve a certain set of results. You coach or instruct your clients as they overcome challenges and barriers between them and their desired results.

Your clients pay you X-amount of dollars to achieve X-amount of results.

I recently published an article on how service-based professionals can glean valuble data from their customers and clients to help identify specific pain points that can be addressed with a custom membership site:

The purpose of this particular article is to teach you how to structure your memberhsip site that fits your unique business and validate the following question:

To better illustrate, let me first walk you through the Brick Method.

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