Start Preparing Your Christmas Campaign

December is not soon enough

There are just a few weeks left until Christmas, the most popular holiday of the year. You need to be prepared to help potential customers shop online as easy and as fast as possible. The question is: When is the right time to start preparing your Christmas marketing campaign?

Well, statistics show that customers start to plan for Christmas Holiday since the beginning of the summer. Why not be there, first in line, to help them in their early shopping journey?

So, as you can see from real data, the majority of people prefer online shopping because of their busy schedule and commodity is another factor. You can do your early research, find out the best offers and add them to your wishlist. After your Christmas list is final, you are ready to order and receive your products at your doorstep.

But what should we do with those few people that prefer to buy their products in-store? We should just ignore them because we focus our attention on online buyers only? The answer is, no.

We should satisfy all of our customer’s needs, regardless of their preferences. Not to say, that are still those people who do their online research first and then visit the actual store to buy the products they liked.

There is still a need in all of us to see the products in real life and decide on the quality before purchasing, even with the nowadays businesses' efforts to minimize difficulty for the returns of online acquisitions.

What can be more joyful and magical than wrapping presents for your family or friends and decorating the Christmas tree? Unfortunately, not all people have enough time to do all of this. Why not give them a little help and offer the possibility to buy gifts that are already in a nice holiday packaging?

If you are wondering why people start their shopping so soon, taking their time to have all the details in place and not forget about any products on the Christmas list is not the only reason. They are fishing for promotions and offers. Christmas season requires the most preparation and the biggest spending.

People want to buy food, a Christmas tree, decorations, gifts, and seasonal clothing. That requires a big budget. Make them choose you for the Christmas shopping list by offering them good deals and also discounts for Holiday Packs.

Because there are a lot of online orders around the Christmas Holiday, anyone wants to be sure that their products are delivered in time. So make sure to give them as many details as possible, taking into consideration eventual delivery delays if you are using a courier. Give them the option to track their packages online or be available non-stop on your website chat and Facebook.

Make it easy for people to find out enough information online. Prices and offers should be highlighted and easy to find and understand. Your product description should be consistent and include all the details people might need. If your website visitors are unsure about what they want to purchase, you will lose them to your competition.

High-quality images or videos can also help you sell your products better. You should keep in mind that these days most of the people are doing their research on Youtube first. Videos like how-tos, unboxing, shopping haul, and holiday fashion content are very common before holidays, especially to millennials.

To benefit from it, make sure your own video content offers helpful ideas for Christmas Season and time-pressed consumers.

When to start advertising?

For most companies, Christmas campaigns are the biggest of the year. Because of this, they are often the most important.

Summer is the time of the year when the production of Christmas gift guides has to begin. Media buying is starting to be competitive, and creative concepts should be developed.

In October is time to focus more on Christmas advertising. Don’t be afraid to use Halloween and Christmas Holidays together as a marketing strategy to promote your services or products. People love to be reminded that the holiday season has started.

Combine Social Media and Google Display Network for reaching as many people as possible, and then redirect them to your website. In that way, you can use Google Analytics and Social Media Analytics to find out what are is your target audience interested in and use that information for your November-December Campaigns.

November and December are when the most conversions will happen. It’s time for you to be present on all digital channels, including Google Ads. Use transactional keywords in order to appear on Google searches for those who are interested in buying. Don’t be afraid to pay a little more than usual for clicks. It is something normal around this period. Be sure that you will recover your investment and much much more.

Don’t forget about Black Friday! You will be amazed by how much can you sell in just one day. So many people will wait for this special day to buy products they had on their wishlist for some time, including Christmas related ones. Just make sure to be a relevant player in your industry and greet your customers properly, with great offers and discounts.

The holiday season is, for many companies and stores, the biggest money-making period for the entire year. This time period, however, is not limited to November and December as most people might think. While sales certainly increase during that time, a large majority of shoppers begin planning their holiday purchases way earlier than the winter months so that they can budget properly and shop for the best possible gifts.

Thanks for reading!

Don’t forget to click the follow button if you would like to read more stories like this!

If you have any questions or any topics you want me to write about in the future, leave a comment below!

Related posts:

You sit in the dirty park off the Marcy subway station reading Slow Days, Fast Company and miss the plastic butterflies glued to the roof of Bar Marmont. You read Nine Stories on the balcony of Soho…

If you are on a journey and you have a destination to reach, a goal to achieve then your journey is meaning-full. Same is the case with life. Life is also a journey, If you have a goal to achieve in…

Digital transformation and generational attitudes toward salespeople have unleashed a tectonic change in the way B2B sales ought to be conducted. We are in a transitory period where buyers have…