SHASTA FOCUSES ON SMART SOFTWARE FOR THE ENTERPRISE

Shasta is excited to announce the growth of our team that focuses on smart software for the enterprise.

Over the years, we’ve watched the enterprise software market evolve and expand in powerful and exciting ways. According to Gartner, this category is growing at $35 billion a year and accelerating. “IT is no longer just a platform for organizations to run their business on. It is becoming the engine that moves the business,” said John-David Lovelock, Gartner’s VP Research and Chief Forecaster.

As we define it, smart software for the enterprise is B2B software that uses unique sources of internal and external data to deliver business outcomes through data-driven insights. The emergence of Artificial Intelligence (AI) and the availability of cloud service providers have made it easier than ever to create smart software. The technology delivers insights, such as recommendations and estimates, in relevant context that empower users to more efficiently complete a desired task and/or take the next step or action. Smart software creates opportunities across many different business applications — marketing and sales, cybersecurity, IT/System Management — and industry-specific software, such as manufacturing and financial services.

Adding Extensive Industry Expertise in Smart Software

As part of our refined focus, we’ve also added four new team members with extensive industry expertise in smart software for the enterprise including Google Cloud executive Michael Lock, enterprise SaaS, founder and consumer marketing executive Mike Trigg, product management expert Brent Tworetzky, and serial entrepreneur and Salesforce Einstein product leader, Simon Chan, to truly differentiate Shasta and support our portfolio companies as we move forward around smart software. Specifically,

“AI is revolutionizing the way companies conduct business and the way they interact with customers,” said Simon Chan. “Entrepreneurs are creating data-driven solutions to transform every business unit. Sales, marketing, customer service, product development, HR, finance and all these will be operated in a much smarter way. What we see today is just the tip of the iceberg. Shasta has a great track record in backing startups that have created some of the best smart software companies in the world and I look forward to working with them.”

Other enterprise software experts at Shasta include:

“I’ve had a long relationship with several of Shasta’s partners and portfolio companies. The common thread is a deep understanding of how markets will be transformed by technology, and their Smart Software initiative is the latest example. Every business function across every industry sector is being disrupted by AI, machine learning and other smart technologies, and I’m very excited to work with the Shasta team and portfolio companies on these initiatives,” explained Mike Trigg.

“The B2B Saas Cloud is almost 20 years old. Selling and marketing SaaS products is a craft, but a progressively maturing craft. There are increasingly well-understood processes that structure the problem allowing faster speeds, better consistency, and higher repeatability. I look forward to using my experience to help Shasta companies master the go-to-market craft for their unique businesses,” said Michael Lock.

Related posts:

The fact that getting a loan when your credit is bad is hard, it is not impossible. There is a variety of ways through which to increase your likelihood of being approved for a loan. This page has…

The Coronavirus pandemic has compelled us to avoid large gatherings for the sake of everyone’s health. As a result of this, many trade shows, conferences, and events have to be either canceled…

As a history-minded person, dates are meaningful to me. When anniversaries of significant events in my life roll around, I like to take a moment to reflect on the event. Today, there’s two such…